Logical connections between outputs and outcomes

Too often the outputs of a research project—publications, brochures, presentations, videos, websites, podcasts—do not match the intended outcomes for students, community members, and lawmakers. Making the connection between outputs and outcomes requires "backwards mapping," meaning you have to start with what people should know and be able to do, and then use those goals to develop a thoughtful strategy for products, services, and events.

Examples of our work

EESC applies instructional design best practices (like "backwards mapping") when collaborating with researchers to ensure products have immediate- and long-term relevance in people's lives.


Living on The Land, an award-winning series, targets new, small-acreage landowners in eastern Oregon and Washington. The goal for these landowners was to learn and apply effective land use practices.

  • Our publishing team created two-page fact sheets that serve as concise reference tools to guide landowners' planning and decision making. The fact sheet series has received more than 800 downloads. Read one of the fact sheets.
  • Our multimedia team produced listener-friendly podcasts. With portable access to essential information, landowners listen to brief audio segments and apply the techniques to their pastures and livestock. The podcasts have received more than 4,000 downloads. Listen to a podcast.

Your next step

Ask yourself: Do I want people to learn from and act on the research I do? Do I want people's actions to positively contribute to changing society?


If so, then contact us.