A step-by-step process for organizing your thoughts and powering up your prose (originally presented at the 2007 OSU Extension Spring Training program).
Positive media coverage attracts grant money and legislative support. It may be easier to ignore the mainstream media, but expanding our audience is essential for the success of the OSU Extension.
Impact is the difference your programs are making in peoples' lives. In more technical terms, impact is the reportable and verifiable difference a land-grant program makes in the lives of citizens.
