Writing for a web audience

Writing for the web is very different from writing for print media.

Tips on writing for the web

Writing for the web is very different from writing for print media. It requires a style tailored to the web audience and the computer screen. This style borrows from newswriting and incorporates objective writing with emphasis on scannability. Publicity and promotional writing styles are not effective on the Web.

  • Be concise. Remove as much text as possible when editing, especially in titles and story discriptions. Write only half of what you would write for a print publication. Then trim that again by half.
  • Write for scannability. Don't require users to read long, continuous blocks of text. Break text up with sub titles to help with scannability
  • Let readers get less information. If there is more text than can comfortably fit in a page, have it available in a print publication or break it into multiple pages.

View more points on what works and what to avoid at http://www.useit.com.