Send out a local news release

EESC wants to keep the media—and the public—informed about what you do. Send us a news tip about research findings and projects that you think may be newsworthy, impactful, or interesting, and we will work with you to get the word out.

Because there are so many great things happening in Extension and the Agricultural Experiment Station, we can’t always write a news release—and that might not always be the best way to share the story. But we'll talk with you about options and strategies. For local happenings, you might consider writing a news release on your own using these tips to get local coverage for your work.

Follow standard news release format

Your news release will get more attention if you use a format that editors and reporters expect.

DATE

TITLE [in BOLD CAPS]

By [author’s name and telephone number] SOURCES: [names and numbers of people to contact for more information]

KLAMATH FALLS [or other place of story, in all-caps] – [Lead sentence includes main message.]

[Main body of news release]

END

End with the word END, or -30- centered at the bottom.

If you have accompanying photos, follow the word END with a note telling editors and reporters where they can find the photos (e.g., on a website or in a separate attached file), and provide the caption and photo credit.

If you expect follow-up calls from reporters, put in a second note saying that the sources will be available by phone at this number (—) and on these days (—).

Follow news release best practices

  • Write short sentences in short, indented paragraphs, mentioning who, what, where, when and emphasizing so what.
  • Keep the language clear and jargon-free.
  • Use Times or Times New Roman, 12 pt, 1.5 space.
  • Keep it to 1 or 2 pages, no more.
  • Do NOT use other colors, fonts, italics, or any other formatting.
  • Use Associated Press style.

Try other ideas

A news release isn’t your only option for telling the world about what you do. Consider:

  • Twitter, Facebook, Pinterest, or other social media
  • E-newsletters to contact smaller groups
  • Posters, pamphlets, or web announcements to advertise events and resources
  • Directly contacting a reporter with a tip

Here are two templates to get you started:

Have questions?

Contact: Gail Wells, Public Issues Education Leader