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Bilingual Christmas tree websites
Christmas trees are big business in Oregon. To keep trees healthy, workers, crew leaders, and farm owners need quick access to information about pests and diseases. And because many of the industry’s Latino workers speak little or no English, the information also has to be in Spanish.
That was the challenge the North Willamette Research and Extension Center (NWREC) put to us.
First, we published two bilingual, waterproof, pocket-sized flipbooks that people can use in the field. Then, because many people prefer to access information on their smartphones, we developed two mobile-friendly websites—one for identifying Christmas tree pests and diseases and one for exporting Christmas trees.
The websites have one-touch toggling between English and Spanish and are built to ensure that pages resize and look good on any device. The homepages for the sites dynamically display content from the publications’ calendars to prompt workers, crew leaders, and owners to take specific actions each week.
The result? Around 300 copies of the printed books are being used and the websites have had over 4,800 page views—a combination that has allowed us to expand the reach of this important publication.
Contact: Tamara Hill-Tanquist, Web developer