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Living on The Land
Podcasts & fact sheets
Picturesque Hood River County attracts residents seeking pastoral ambience and a few acres of land. But soon enough, they must face the challenges of muddy fields, sick animals, broken fences, and living far from the conveniences of town.
“I wanted new landowners in this region to have access to research-based advice on topics like pasture management and animal feed requirements,” said Brian Tuck, director of the Mid-Columbia Agricultural Research and Extension Center in Hood River. Originally, he thought that two-page fact sheets were the way to go, but after exploring the idea with EESC, the team saw an opportunity to reach more people through podcasts.
And so, the Living on The Land series was born—podcasts with brief fact sheets.
People can now listen to information they need on their car radio, in their tractor, on their smartphones, or online. And they can also refer to the printed version if they want more details.
The result? The Living on The Land publications have been downloaded more than 2,000 times, the podcasts more than 25,000 times. “Clearly we are on to something,” said team member, Jeff Hino. “Living on The Land suits an audience that increasingly is turning to mobile media.”
Contact: Jeff Hino, Learning Technology Team Leader