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Stretching Your Food Dollars

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Strategies at the Store

Watch for Hidden Persuaders

Hidden Persuaders can get us to spend more money than we have on things we didn’t plan to buy. Here are some hidden persuaders to watch out for:

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  • Time: the more time you spend in the store, the more money you spend. It helps to stick to your list!
  • Shelf level and position: foods at eye-level are more expensive — this means your eyes and your children’s eyes!
  • Temptations — samples: it is fun to sample new food, but often these are expensive convenience foods, and very rarely are they generic brands or sale items.
  • Convenience: there are so many “ready-to-eat” foods available, and are they ever tempting! Keep in mind that making it yourself will probably save you money, and will be healthier for your family.
  • Coupons: clipping coupons can save you money — but remember, coupons are usually for name brands. Even with a coupon (or sometimes double coupons!) the generic brand often still costs less. You have to do a little math, but it is well worth the time.

The next money-saving tip: reading the labels.