Instructions on How to Use Google Analytics

Welcome to a quick reference guide on how to use Google Analytics to get website statistics.

I. Getting started

1.1 Get access to Google Analytics

II. Ways to navigate within Google Analytics

2.1 Browse to your website in Google Analytics

2.2 Search to find your website in Google Analytics

2.3 Tour the Google Analytics interface

III. Finding your website's data

3.1 View the top visited pages

3.2 View visitors in a particular section of the website

3.3 Adjust the date range

3.4 Downloaded files

3.5 Annotate Date related information

3.6 Most common keywords

3.7 Engagement

IV. Set up a Google Analytics email report

4.1 Top pages visited this month

4.2 Create email report

4.3 Add a report for traffic from Facebook

4.4 Adding a second report

4.5 Add additional email recipients

4.6 How to extend your email reports

Add a report for traffic from Facebook

  1. Click the Acquisition tab. Under the Social tab, click “Network Referrals”
  2. Click Facebook
  3. Turn off Date comparison
Network Referrals

Add additional email recipients

  1. Click on the Admin tab
  2. Click the scheduled emails tab on the bottom right
  3. Click on the desired email report.
  4. Add additional recipients then save.
Additional Recipients

Adding a second report

  1. To add the report to an existing email report, click the “Email” tab
  2. click “add to an existing email”
  3. Navigate to the desired email report and check it
  4. click save
Additional Reports

Adjusting the date range

  1. In the top right, find the date range
  2. Click the date range by:
    • Change the date text field
    • Select the range from the calendar
    • Select one of the predetermined date ranges (Today, Yesterday, Last Week, Last Month, etc. )
  3. Click apply to set the range
  4. Compare two date ranges:
    • Click 'Compare to' checkbox
    • Enter the desired range. Note: having the same number of days will make the data make more sense
  5. Note: There will only be Analytics data from when Google Analytics started collecting information. For EESC manage websites, this is typically in 2012.

Annotate date related information

This is for marking specific dates in time

  1. Pull up any Google analytics page for your site
  2. Click the down arrow
  3. Click "Create new annotation"
  4. Select the appropriate date
  5. In the text field, add the description.
  6. Select "Shared" under the visibility tab
  7. Click Save
Annotated date

Browse to your website in Google Analytics

  1. For a county site:
    • Click "County and AES sites"
    • Scroll until you find your site
    • Click the name of your site (with the world icon next to it)
    • Note: Because Extension manages over 70 sites, we have all sites in folders to make them easier for administrators who can see all of the sites to find what we are looking for.

County AES pointer

Note: Most of the websites you will be looking for are under the "County and AES sites" or "Extension Programs" folders.

Create email report

  1. Click the Email tab
  2. Set the recipient to your own email. Additional recipients can be added later.
  3. Set an appropriate subject for your report
  4. Set your attachment type (PDF is recommended)
  5. Set the frequency at which reports will be mailed out.
  6. Set the day of the week when reports will be sent out.
  7. The length of your report cycle can be changed under the “Advanced” tab.
  8. Reports can be attached with a message by clicking the “message” tab.
  9. Whenever the report is ready to be sent, click “send”

Downloaded files

  1. Click the Events tab under “Behavior” on the side bar.
  2. In the main content area, click on “View Full Report”.
  3. Click the desired file type, such as PDF, to begin the download.
Download image


  1. This tab displays the number of times people visit a site from different social media websites
  2. Click on Acquisition. Then, under the "Social" tab, click on "Network Referrals".
  3. Click into the Social Media platform for more details

Find top visited pages

  1. View top 10 visited pages:
    • Click 'Behavior'
    • Click 'Overview
    • The list of 10 pages is the top 10 visited pages on the website
    • To view more than the top 10 pages, as well as additional options, click 'view full report'

To 10 pages

Get access to Google Analytics

  1. To login to Google Analytics, request access from Victor Villegas. To see if you have access, try logging into google analytics:
    • Visit:
    • Click "Sign in" at the top right of the page
    • Note: For those who were given access before OSU added ONID google accounts, try accessing Google Analytics with your personal Gmail account.
  2. Sign in image
  3. A note for personal Google accounts:
    • Sign out of your personal Gmail account then log in with your ONID username and password.
    • Or, visit Google Analytics in a different browser (Chrome or Firefox), where you are not already logged in.
    • Or, use private/incognito mode to visit Google Analytics.

How to extend your email reports

  1. Under the Admin and Scheduled emails list, click Actions
  2. Select the extend tab, then click Extend.

Most common keywords

  1. Click Acquisition on the sidebar, then click “Organic keywords” under the campaign tab.
  2. This will display the phrases people are searching for on your site.
Keywords image

Search to find your website in Google Analytics:

  1. For a county site:
    • Type the site name in the search bar, Google Analytics will bring up your site.
    • Click the name of your site (with the world icon next to it)

Top pages visited this month

  1. This tab is used to add websites with top pageviews to an email report.
  2. To do this, click on Behavior, then click on "Site Content", then click the "All pages" tab.
  3. Click the blue "Page Title" link. This displays page titles instead of URL's
  4. Under the data set, check "compare to past"
  5. It may also be helpful to set the "Show Rows" field to 25

Tour the Google Analytics interface

  1. The top navigation bar consists of these main links :
    • Home: the page to select which website you would like to view
    • Reporting: website statistics data
    • Customization: create a custom report (advanced)
    • Admin: add users, etc.
    • reporting_tab
  2. Sidebar: view the website’s statistics
  3. View Google Analytics help text
    • Mouse over titles of a site and get a description as to what they are.
    • The dots on the graph can be hovered over to show the exact numbers for your site.
    • The search bar on the left ‘Search reports & help’ can help you quickly find more information about a report
    • Sidebar

View visitors in a particular section of the website

  1. You can use Analytics to view the number of visitors on each page...
    • If you create a custom URL path for different sections of the website, then you can look at website statistics for a particular section. For example:
      1. About us: /about/about-us
      2. Our staff: /about/our-staff
    • Click 'Behavior' in sidebar
    • Click 'Site Content' and click 'Content Drilldown'
    • Find the section you would like to view (look at the URL to get this path)
    • If you don't see the section you are looking for:
      1. Increase the number of results: at the bottom of the pate find "Show rows" and increase the number to 25 or more
      2. If you know what you'd like to search for, you can enter the path in the search field.
    • Once you see the section you are interested in, click the section name to drill down to a particular page.
Search Bar