Third Mission Innovations

Discussion

Contents


Interpreting the lack of connection between the organizational change interventions and the outcome indicators

The OSU innovations are associated with impressive positive changes with respect to integration, scholarship, and flexibility. It would be reasonable to hypothesize that these changes would be sufficient to generate corresponding positive shifts in the study’s outcome measures. This was not the case; although most of the outcome measures received relatively high ratings, they showed small and statistically insignificant changes in their ratings for 1995 vs. 2001. There are several plausible interpretations for this.

(1) Factors that are useful or necessary but not sufficient

The interventions address factors which might be valuable and perhaps even necessary for improvement in the outcome measures, but might not be sufficient to achieve a positive change in any particular one of the outcome measures. For example, a closer integration of Extension professionals with the research base found in academic departments may provide a useful degree of access to an essential program input (knowledge), but easy access to the relevant knowledge base is only one component of outstanding Extension programming.

(2) Countervailing variables

The organizational changes at Oregon State were not a controlled experiment. Much has changed within the University, the state of Oregon, the nation, and the world between 1995 and mid-2001. For example, major restructuring and globalization within agriculture and forestry have presented major challenges to those sectors of the Oregon economy, and to the Extension professionals who work with those sectors. That there is “No change” in an outcome indicator could be the net result of positive forces (such as those that the interventions have contributed) and negative forces impinging from the broader context.

(3) “Resolution” or “granularity” of analysis

The interventions may have positive impacts on specific programming areas, whereas the questions about outcome addressed the overall Extension effort. There may be positive outcomes that are not apparent when the respondents are asked to give average ratings for the whole organization and its programming overall. This interpretation finds some support in the breakout findings by program area: there were significant differences in the Average Change for a key outcome item (3b: Extension’s success in making a worthwhile contribution to the quality of life in Oregon).

(4) Lack of “headroom” or regression toward the mean

The 1995 average ratings on the outcome measures were already relatively high – perhaps toward the upper end of the range of ratings which the respondents, collectively, were willing to attribute to any item.

  • Five of the six items (all but “financial well-being”) had average 1995 ratings that were above the mean of means for all 29 items.
  • One of the outcome measures had the highest 1995 average rating of any of the 29 items – the item most closely associated with the overall purpose for the interventions (to better address the needs of the people of Oregon), namely “Extension’s success in making a worthwhile contribution to the quality of life in Oregon.”

 

Of these four possible explanations for the lack of a significant shift in most of the outcome measures, the first two – “necessary but not sufficient” and “countervailing variables” seem indisputably pertinent. The “resolution” or “granularity” rationale is possible but uncertain. “Lack of headroom” is the weakest of the four: none of outcome indicators had a mean above 5.6 on a seven-point scale, so there is a potential headroom of at least 1.4 points on the scale. The statistical notion of regression toward the mean is a more meaningful concern: any further increase of an already-high score is, in a sense, “swimming upstream” against the tendency for a second rating (for “NOW”) to revert to something closer to the “mean of means” (about 4.7).

The four possible explanations above do not change the reality that ongoing positive changes in the outcome measures would be desirable. The Recommendations section that follows focuses on how to sustain the changes that have been achieved and how to achieve broader changes.

The Recommendations section of this report also proposes several approaches to achieving sustainable improvements at the outcome level.


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