Third Mission Innovations

Discussion

Contents


Reflection & Dialogue Regarding Scholarship

The questionnaire items associated with the theme of responsiveness showed a mixed result – not surprising given that the innovations did not address it directly. On the other hand, OSU Extension has engaged in a variety of methods to elicit the input of its program participants and the broader public, including an intensive, statewide needs assessment carried out in the winter and spring of 2000.

Responsiveness to input from participants and the broader public is one of the guidance mechanisms of an organization; adhering to a stated mission is another. It might seem to some that being guided by a stated mission would be at odds with listening and responding to input from program participants or the broader public, but there is no evidence in the questionnaire data that this is the case. If anything, the respondents seem to understand the Extension mission to mean responsiveness to new clientele and emerging needs.

Questions regarding responsiveness

Based on the questionnaire responses, the areas that appear to need further attention are:

(1) Listening to participants or the broader public?

How is OSUES striking the balance between responsiveness to the input of program participants vs. responding to input from the broader public?

(2) Fine-tuning or rethinking?

Is responsiveness limited to fine-tuning existing programs or does it extend to rethinking mission and goals and adapting the program profile in major ways, to address new program areas or serve new clientele groups?

Recommended indicators of success regarding responsiveness

The following three questions relate to the first area of emphasis listed above.

  • How can Extension address the gap that questionnaire respondents perceive between a loyal group of supporters and a broader public that may have little understanding of what Extension does?
  • How can Extension best tap the input of the broader public, beyond current program participants?
  • What happens when Extension’s program participants and the broader public disagree?

The following questions relate to both of the numberd areas of emphasis listed above.

  • Is Extension using an optimal mix of input-gathering means, ranging from day-by-day feedback from program participants to occasional, intensive methods that elicit input from a broad range of interests? What methods for gathering input will give even better ongoing input?
  • What happens if participant input or public input conflict with the Extension mission as currently understood?
  • Are appropriate judgments being made about maintaining the focus of existing Extension programs vs. responding to changing needs, or needs and desires of new clientele groups (including growing population segments and citizens who need help the most)? What is the mechanism for making such judgments?

Recommended indicators of success regarding responsiveness

  • Extension professionals, program participants, and the broader public all believe their input has helped shape Extension programming.
  • Program details and broad program directions are benefiting from public input.


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