Food Business Marketing

The Food Business Marketing Strategies Program provides expertise in strategic management and strategic marketing management through services and educational efforts to existing and aspiring small to medium sized food processors that demonstrate commitment to economic development of the Pacific Northwest.

The services offered are designed to assist the food processors in developing a sustainable competitive advantage with their products and company. The efforts focus on how to assess market opportunities and conditions, how to measure competing products and companies, how to determine product placement to uniquely meet the targeted markets, and how to map a strategic plan for the future.

The Food Marketing and Trade Economics Program enhances the competitiveness and the success of Oregon food processors and producers through a better understanding of markets and marketing strategies.  The research program examines how marketing activities and product characteristics affect demand for processed foods and agricultural commodities.

Findings from this research help producers and processors, commodity commissions, and others evaluate strategies to increase demand for their products. Some current projects examine the impact of eco-labeling, overseas promotional activities, and sensory characteristics on the value of agricultural products.