NEP Social Marketing

NEP Social Marketing Campaigns

Fruit and Veggie Campaign – Food Hero

Being piloted in 4 counties in FFY2009 (Lane, Marion, Klamath, and Josephine). Go to FoodHero.org to find out more! Some campaign highlights:

  • Theory base: social cognitive theory
  • FoodHero.org which includes social networking (texting and Facebook), recipes, and stretching food dollar tips
  • Community grocery store events
  • Billboards
  • Web banner marketing
  • Community posters
  • Food Hero Makeover
  • Food Hero Makeover reality video series
  • Direct mail to SNAP recipients


Healthy Beverage Campaign – Food Hero

Will be piloted in 2 counties (Linn and Benton). Targeting Hispanic Moms.


Health Smart Jungle Jam – A partnership between OSU Extension and Radio Disney

This exciting partnership will be delivered at schools and community sites with the objective of teaching elementary aged children and their parents how to use MyPyramid for Kids to make good nutrition decisions. The stars of the Jungle Jams will be safari guides and the jaguars Jack and Jaci.