NEP Social Marketing

NEP Social Marketing Campaigns

Fruit and Veggie Campaign – Food Hero

Being piloted in 4 counties in FFY2009 (Lane, Marion, Klamath, and Josephine). Go to FoodHero.org to find out more! Some campaign highlights:

  • Theory base: social cognitive theory
  • FoodHero.org which includes social networking (texting and Facebook), recipes, and stretching food dollar tips
  • Community grocery store events
  • Billboards
  • Web banner marketing
  • Community posters
  • Food Hero Makeover
  • Food Hero Makeover reality video series
  • Direct mail to SNAP recipients


Healthy Beverage Campaign – Food Hero

Will be piloted in 2 counties (Linn and Benton). Targeting Hispanic Moms.