Extension ConnEXTion

February 2012 (print-friendly version)

Disruptive Demographics: What Census 2010 Reveals

In December 2010, the U.S. Census Bureau announced the results of Census 2010 – the resident population of the United State is now 308,745,538.  As additional data from the Census 2010 are released, six disruptive demographic trends of the new millennium are expected to be confirmed.   A report released by University of North Carolina Frank Hawkins Kenan Institute of Private Enterprise presents these trends and the challenges they pose for the nation’s future.  I suggest that these six disruptive demographic trends will also impact who Extension’s future audience will be and how we will deliver relevant and meaningful programs.

1. The South has Risen, but the West is Close Behind

Between 2000 and 2009, the U.S. population increased by an estimated 24.8 million.  Slightly more than half (51.4 percent) of this growth was concentrated in the South.  The West captured roughly one third of the nation’s net growth during this period.  Migration has played a major role in the West’s net population growth since 2000, with blacks and foreign born leading the way. 

2. The “Browning” of America

Supporting the geographic redistribution of the U.S. population are changes in the complexion of U.S. society, driven by immigration and non-white population growth.  Report author James H. Johnson, Jr., referred to this shift as the “browning” of America.  Between 2000 and 2009, non-whites groups – Asians, blacks, Hispanics, and people of two or more races – accounted for an estimated 85 percent of U.S. net population growth.  Assuming continued levels of immigration and current fertility rates among non-Hispanic whites and non-white ethic groups,  it is estimated that the non-Hispanic white population will likely fall below 50 percent by 2050.

3. Marrying Out is “In”

A significant increase in marriage across racial and ethnic lines is another contributing  factor to the browning of America.  Recent research by the Pew Hispanic Center indicates that the out-marriage rate (i.e., percent of individuals marrying someone of a different race or ethnicity) has doubled since 1980. The Pew study also states that 41 percent of intermarriages in 2008 were between Hispanics and whites, 15 percent were between Asians and whites, and 11 percent were between blacks and whites.  Intermarriage is correlated with the level of school completed, with highest rates for newlywed who had attended college.  Individuals self-identifying as members of two or more races is a reflection of intermarriage trends and provide additional evidence of how the complexion of U.S. society is changing.

4. The Silver Tsunami is About to Hit

The nation is aging, especially the native-born population.  The “graying” of America is driven in part by positive changes in lifestyles and by health care advances.  However, the main driver is the aging of the baby-boomer population – the huge cohort born between 1946 and 1964.  On January 1, 2011, the first baby boomer turned 65 and set into motion what demographers refer to as the “silver tsunami.”  As baby boomers exit the workforce over the next 20 years, many will become dependent on Social Security and Medicare.

5. Men at Risk?

Over the past decade, changes in the U.S. economy have affected the employment prospects of American workers, especially males (Cavanaugh, 2010).  Men have been more adversely affected because they are concentrated in economic sectors such as manufacturing and construction, which have faced automation, foreign competition and economic downturn.  Women, in comparison, are concentrated in economic sectors such as government (including public education) and health services, which experienced growth in spite of the recession and are projected to be among the fastest-growing sectors in the next decade.  Among other forces, men’s level of educational attainment impacts their employment aspects.  For the graduating class of 2010, more degrees – associate’s, bachelor’s, master’s, professional and doctorate, were awarded women.  The male-female wage gap is at its narrowest point in history.

6. Grandma’s is Home

Grandparent-headed households raising grandchildren is another disruptive demographic trend related to the economic realities and increasing rates of family dissolution.  Grandparents are increasingly providing their grandchildren, and in some instances, the fathers and/or mothers of their grandchildren, with emotional and financial support.  Between 2001 and 2010, the number of children living in grandparent-headed households increased by 26.1 percent.  The added responsibility of taking care of their grandchildren imposes social, psychological, physical and financial strain on grandparent-headed households, but is especially challenging for grandmother-only-headed households, who are far more likely to have incomes below the poverty level than other family types.

These six disruptive demographic trends highlight the multiple and complex ways the U.S. population is rapidly changing.  The U.S. population is far different today in terms of geographical distribution, racial and ethnic composition, age mix, family types and economic circumstance than it was a decade ago.  There is little double that these ongoing changes will dramatically transform our nation’s social, economic and political institutions.

Is Extension ready to take on the challenges that these trends pose for the community?  Perhaps your community isn’t facing all six trends, but my guess is that at least two and probably as many as four are causing your community to evaluate current services and opportunities.  What is Extension’s role in helping to find solutions?  Building on this rich source of secondary data, is it time to conduct a community needs assessment to determine what are the issues facing the community?  And then, working with community leaders, how can Extension and the University best meet the community’s expectations? 

Some possible outcomes include:  A new array of culturally and age-appropriate educational products and services will be needed to serve our aging and diversifying populations.  The University will need to play a role in nurturing and growing entrepreneurial acumen among the audiences served, becoming more outward-oriented to focus on community needs and demonstrate commitment to engagement.  As society has aged on one hand and become more diverse on the other, Extension can bring the two populations together to build on the skills and talents of each for a prosperous and productive community.  Access to education will be a key factor for all affected populations. 

Deb Maddy

Associate Provost Outreach and Enagement,

Associate Director Extension

Publishing with EESC — Answers to your questions

By Ariel Ginsburg and Jennifer Alexander, publishing managers, Extension and Experiment Station Communications (EESC)

Do you have questions about publishing with EESC? The EESC educational publishing team has answers!

Please visit the EESC Publishing FAQs for answers to common questions about the OSU Extension Catalog, ScholarsArchive@OSU, and working with EESC on publishing projects.

The EESC website also includes information about the publishing process and the benefits of publishing with EESC, a link to the publishing proposal form, and much more.

Please don’t hesitate to contact EESC if you have additional questions or would like to discuss potential publishing projects.

OSUEA Search for Excellence and Western Extension Directors Award of Excellence

2012 Application Announcement - OSUEA Search for Excellence and Western Extension Directors Award of Excellence

Both awards, OSU Extension Association (OSUEA) Search for Excellence and the Western Extension Directors Award (WEDA) for Excellence, recognize outstanding accomplishments in Extension Education. Two awards with one application process; your time has arrived. Don’t be bashful.

Details regarding each are listed below. The deadline OSUEA Search for Excellence and WEDA is March 20, 2012. For WEDA, the applicants will be considered for the 2013 nomination.

OSUEA Search for Excellence Award 

Purpose: The OSUEA Search for Excellence program recognizes outstanding Extension education effort, innovation and impact.

Eligibility/Selection/Timeline: Only current members of the OSU Extension Association are eligible to enter an individual or team program/project. For team projects to be considered, at least one project leader must be a member of OSUEA. We consider applications in two categories, as our hope is to encourage a wide range and scale of deserving

  1. County based program(s) and,
  2. Multi-county, statewide or multi-state programs.

Programs/projects completed within the past 2 years are eligible. Award selection and evaluation is conducted by the OSUEA Search for Excellence Committee. Individuals or teams selected will be recognized during Spring Training 2012, specific time and date TBD.  Those honored are expected to present an overview of their program to peers.

Western Extension Directors Award of Excellence

Purpose: The Award of Excellence recognizes Extension outreach education programming that has achieved outstanding accomplishments, results and impacts in addressing contemporary issues in one or more of the 13 Western states and territories.  It is anticipated that recipients of the award will include mature programs with documented impacts.

Eligibility/Selection/Timeline: Open to all Extension faculty and staff. Multi-State programs are encouraged. Selection of Oregon nominee is at the discretion of the OSU Extension Director. It is anticipated that recipients of the award will be mature programs with documented impacts. Final selection of honorees will be made by the Awards for Excellence Committee, Western Extension Program Leaders Committee.  Nominees will be notified before their applications are submitted. (Note: there is a supplemental WEDA information sheet available. Contact: Deborah.maddy@oregonstate.edu
if interested.)



Please use the following format in preparing your application:

A. Cover Page:

Name and title of Contact Person (applicant):

Program Title

Program type: County based/ multi-county/ State-wide/ multi-state

Consideration for (check those that apply):

OSUEA Search for Excellence ____

Name(s) of OSUEA members:

Western Extension Directors Awards of Excellence_____

Program Abstract: (no more than 150 words)

Contact information for applicant and team members (Inc. titles and locations):

B. Program Description (3 pg. max., covering items 1-7 below; rating scale/point allocations as listed).

1. Issue & Situation (10 points)

2. Stakeholders & Input (10 points)

3. Extension Focus & Research Base (10 points)

4. Multidisciplinary & Collaborative Components (10 points)  

5. Innovative Approaches (15 points)

6. Impacts Achieved (30 points)

7. Scholarly Products Developed (15 points)

C. A letter of endorsement/recommendation from a supervisor familiar with your project (i.e. Area Director, County Leader, Program Leader, Dept. Head)

D. Attachments may include: Materials developed in or for your program, key references used, media examples, partnership description etc.

Submit electronic application to: Chal Landgren, chal.landgren@oregonstate.edu at NWREC, 15210 NE Miley Rd, Aurora, OR. 97002-9543. Phone- 503.678-1264 EXT 142.

Additional detail on Program Description section (B)

1. ISSUE & SITUATION: Clearly presents the needs/situation of the issue addressed. Why is the issue important and what was the situation prior to the implementation of the program (10 points)?

2. STAKEHOLDERS & INPUT: Identifies audiences/customers/stakeholders, and clearly describes the process used to obtain their input into program development and implementation. Who does the program target, and how was their input obtained (10 points)?

3. EXTENSION FOCUS & RESEARCH BASE: Clearly shows the outreach education focus
of the program, while presenting the key research and/or experiential learning upon which the program is based. A brief bibliography citing key references used in developing the program can be included as an attachment, if needed (10

4. MULTIDISCIPLINARY & COLLABORATIVE COMPONENTS: Presents the key multidisciplinary components and collaborations/partnerships needed for success of the program. Explains the key role of each to the program. Do not just list disciplines, collaborators and partnerships without a statement of why/how they were important to the program (10 points).

5. INNOVATIVE  APPROACHES: Describes innovative approach used to effectively address the issue. Clearly explains why
the approach, method, program, etc., is viewed as both innovative and appropriate to the audience. (15 points).

6. IMPACTS ACHIEVED: Identifies the evaluation methods used and clearly presents the significant impacts, outcomes and results achieved by the program in addressing the issue (30 points).

7. SCHOLARLY PRODUCTS DEVELOPED: Presents the scholarly products developed for use by clientele and peers in support of the program. Scholarly products developed may include, but are not limited to journal articles, magazine articles, education manuals, fact sheets, new curricula, new web sites, videotapes, CD-Roms (15 points). Examples may be included as attachments.

Staff Achievements and Awards

Epsilon Sigma Phi (ESP) Awards

The annual Epsilon Sigma Phi (ESP) awards were presented on December 15th, 2011 to outstanding OSU Extension faculty and supporters during the annual meeting.  Those recognized include:

  • Mid Career Service Recognition Award: Debera Schreiber, Wallowa County
  • Distinguished Service Award: Marilyn Lesmeister, Campus Staff
  • Continued Service Award: Suzi Busler, Polk County
  • Retiree Service Award: Stan Miles, Benton County
  • Individual Diversity Recognition Award: Maureen Quinn, Washington County
  • Team Diversity Recognition Award: Patricia Dawson, Umatilla County & Claire Sponseller, Morrow County
  • 25 Year Recognition Awards: Virginia Bourdeau, Bill Braunworth, Tim Deboodt, Russell Karrow, Daniel McGrath, Roger Rennekamp, John Williams.
  • Friend of Extension Award: John and Nancy Nyberg, Yamhill County

Journal of Extension (JOE)

Congratulations to Dana Martin, Jefferson County , Jeff Hino, EESC, and Keith Diem (in absentia) for their publication, "Is Extension Ready to Adopt Technology for Delivering Programs and Reaching New Audiences?" Journal of Extension, December 2011.

Council for Advancement and Support of Education (CASE) Awards

EESC garnered 3 awards from CASE this year:

  • EESC Staff & Faculty
    Entry Title: Oregon's Agricultural Progress magazine
    Award: Gold
    Category 3: 14. Special Constituency and Research Magazines
  • EESC Staff & Faculty
    Entry Title: O&E: 100 years of OSU Extension Service
    Award: Silver
    Category 3: 11. Other Publications 
  • Tiffany Woods
    Entry Title: Wet Pet Vet
    Award: Bronze
    Category 3: 27c. Individual Features or Articles
Summer Agriculture Institute 2012

Summer Agriculture Institute (SAI) is a 3-credit, week long,graduate level course for K12 educators with little or no agricultural background, offered through Oregon State University.

The goal of SAI is to help educators use Agriculture as a context (or theme) for teaching the Academic Standards (science, math, socialstudies, English, etc.). Additionally, educators will receive hands oninstruction and collateral materials to incorporate agriculture into their classroom curriculum. SAI provides a working environment forparticipants to experience current, factual, scientific information aboutagriculture.

Key Topics:

  • Land and Water Usage
  • Ag Marketing and Economics 
  • Ag Education Applications
  • Hydroponics Food Safety
  • Food Safety
  • Commercial Farming


Receive 3 graduate level credits from OSU for a fractionof the cost; high quality, accredited collateral materials provided; first hand experience interacting with agriculture through tours of processing plants, farms, nurseries and agribusiness operations; opportunities to meet and work with agriculturists; hotel accommodations, meals and networking opportunities.


Onsite participation (5 nights and 6 days) for all SAIcandidates; an overnight stay with a host farm family (1 of the 5nights); $600.00 registration fee payable to OAEF (Non-refundable after May 1st); develop a comprehensive lesson plan utilizing knowledge gained as a SAI participant.

SAI History:

Inception in 1989; the program was adopted by OAEF in 1991; funding provided by private, commodity, organizational and agribusinesses.

Contact Information:

For SAI Applications and/or SAI PresentationRequests, please contact project coordinators directly.

SAI 2012 Brochure

SAI 2012 Fact Sheet & Pledge Form

SAI 2012 Application 


Natural Resources Leadership Academy: Pre-registration is Now Open!

Join us in Corvallis this summer for Oregon State's first Natural Resources Leadership Academy, a unique opportunity for professionals and graduate students to enhance leadership skills, gain knowledge and connect with others in the natural resources field.

The academy will be held June 18-22 and June 25-29. Register for one week or both, and choose from courses in the areas of conflict management, communication, sustainable natural resources and leadership.

Please share this information in your community and with local natural resource organizations and visit the NRLA website to register and more!


National Outreach Scholarship Conference Call for Proposals - Deadline April 11, 2012

The Call for Proposals is now open for the 13th Annual Meeting of the National Outreach Scholarship Conference.  This year's event is hosted by The University of Alabama in Tuscaloosa, Alabama on September 30 – October 3, 2012.




  • Community partners who are working with colleagues and universities to foster and strengthen collaborations.
  • Undergraduate, graduate, and professional students who are engaged in service-learning activities or who are studying the impact of service-learning and community engagement.
  • University and college faculty and staff members who are involved in engaged scholarship or studying the impacts of engaged scholarship.
  • Higher education administrators who are interested in increasing the support their institutions provide faculty, staff members, and students to engage with communities through scholarship and evidence-based practice.

The National Outreach Scholarship Conference (NOSC) is a nonprofit educational organization composed of member state/public and private higher education institutions. NOSC's goal is to work collaboratively to build strong university-community partnerships anchored in the rigor of scholarship and designed to help build community capacity.

Call for 2012 OSU Exemplary Employee Award Nominations

The Oregon State University Exemplary Employee Award recognizes employee work performance and service of the highest caliber which is above and beyond the standard expectations held for professional faculty and classified staff.  An employee recognition committee selects, from your nominations, two recipients to be honored at the University Day ceremonies with the presentation of plaques and a cash award of $500.00 each.

To be eligible for the Exemplary Employee Award both professional faculty and classified employee nominees must have a minimum of one year of University service at .50 FTE or greater.  Temporary employees and members of the Employee Recognition Committee are not eligible for nomination.

Anyone can make a nomination: supervisors, co-workers, or student groups.

For full consideration, a completed nomination must address the criteria outlined on page two of this memorandum and include:

  1. A nomination letter of up to three pages addressing the criteria;
  2. Two one-page letters of support that address the criteria; and
  3. One of the above documents must be from the employee's supervisor

Please send your completed, confidential nomination packet to me at the Office of Human Resources, 122 Kerr Administration Building, Corvallis OR 97331-2132, no later than March 30, 2012. If you have questions concerning this award, feel free to contact Jeri Hemmer at 541-737-0547.

Website:   http://oregonstate.edu/admin/hr/recognition/exemplary.html

2012 O&E Professional Development Days - Spring Training/Ecampus Faculty Forum: May 1-3, 2012

Please consider taking a day or two to learn, network, celebrate with award winners, bowl and have some fun! 


Some of the classes offered are Excel 2010; Improve your PowerPoints presentations; IT Security; Windows 7; Powerful Impact Statements; JOY is Not a Four-Letter Word; Risk and Safety Management; 
Social Media & Mobile technology;  Drupal; Cayuse; Understanding Conflicts and Moving to Resolution, and much more!


OSUEA Staff and Faculty Awards; Search for Excellence Awards and Cooperator Awards will be presented.


Appreciation Lunch for O&E Division Classified and Professional Faculty; Receptions; Banquet and a return of Pizza and Bowling!

Important Dates

  • Class Proposals were due on March 2.
  • When registration opens, an email notice will go to all.
  • Registration closes April 13.

Conference Schedule

The draft schedule is available for viewing and will be updated accordingly.  

Remember, the next application deadline for Professional Development Funds is May 1.  These awards are open to all Extension employees and may be used to attend the classes and award events.  

OSU Outreach and Engagement Strategic Conference 2012

The OSU Outreach and Engagement Strategic Conference 2012 is scheduled for October 29-31, 2012 in Corvallis.  The event will be held at the CH2M Hill Alumni Center.  Watch for more details in the coming months. Early planning includes:

October 29: University-wide Outreach and Engagement

Goal: Engage and inform a campus-wide community to better understand opportunities and to embrace engagement across the missions. Planners:Scott, Deb, Dave

October 30: The Evolving Role of Extension in the Academy

Goal: Illustrate the expanded role of OSU Extension within Oregon’s educational landscape. Highlight lessons from Open Campus and the design for E&G investments into Extension. Planners: Program Leaders, Beth Emshoff, convener

October 31: OSU Extension Association Activities

Goal: Conduct OSUEA business and recognition. Planners: Bernadine Strik et. al


Joys, Sorrows, and Well-Wishes


Patrick Proden, Regional Administrator, and his wife welcomed the birth of their new son, Luke, on January 24th.



We are deeplly saddened by the death of our colleague in Extension and Experiment Communications, Mark Anderson-Wilk, who passed away on January 26. In his four years at OSU, Mark advanced Extension publishing, increased access through partnership with OSU Library's ScholarsArchive, and raised the academic standard of OSU Extension publications to the highest level in the nation. Not only a fine scholar, Mark was also an artist, a father of two young daughters, husband, and a friend.

Sad news of passing of Evelyn Landforce,  wife of Andy Landforce (retired Extension Wildlife Specialist), who passed away on February 4 in Corvallis. Her obituary is available in the Corvallis Gazette Times.

An open-house gathering of friends in honor of Evelyn is set for 2 to 4 p.m. Sunday, March 25, at the Adair Clubhouse in Adair Village. Memorial contributions for a landscape feature in Bruce Starker Arts Park can be made payable to the City of Corvallis Parks and Recreation Department, 1310 S.W. Avery Park Drive, Corvallis, OR 97333, with the memo line reading "Evelyn Landforce memorial."

Personnel Updates

Provided by: UABC-HR

New Hires

  • Katherine Street, Education Program Assistant 1 - Ext Fam/CommHlth OffCmps


  • None


  • Tammy White, Office Specialist 2 – Ext Lane County

Recruitment Updates: Unclassified

  • None

Recruitment Updates: Classified

  • None