Direct Marketing Resources for Small Farms

This page provides information about ways of direct marketing for your Ag related business.

Farm Direct Bill FAQ

Get you questions answered here about the Farm Direct Marketing Administrative Rules under OAR 603-025-0215 through OAR 603-025-0275.

Apr 2018 | Online resource

Marketing Strategies for Farmers and Ranchers

This 20-page bulletin offers snapshots of the many alternatives to marketing commodities through conventional channels. It spotlights innovative, SARE-funded research into a range of marketing options including farmers markets, CSA, tourism, direct-marketing meat, season extension, value-added, sales to restaurants, public campaigns, Internet and more.

Apr 2018 | Online resource

Beef Marketing Alternatives

This publication explores marketing alternatives for small-scale cattle ranchers who would like to add value to the beef they produce. Part One discusses methods to add value within the conventional marketing system, including retained ownership and cooperative marketing. Part Two introduces alternative marketing strategies, including niche markets for "natural," lean, and organic beef. Production considerations for pasture-finished beef are given special attention. A section on direct marketing focuses on connecting with consumers and developing a product. Processing and legal issues are also covered. This publication also provides information on developing prices for retail beef based on wholesale prices and desired mark-up, and for determining carcass value. A list of resources provides suggestions for further reading, contact information for several producers and marketers of "alternative" beef, and Web pages of interest.

Anne Fanatico, Lee Rinehart | Apr 2006 | Online resource

Farm Direct Marketing

Farmers are finding new ways to shorten the marketing route, delivering products directly to their customers. Farmers' markets, CSA, agritourism, farm entertainment, direct sales to businesses and home delivery are only a few ideas.

Apr 2018 | Online resource

April 2018

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