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Farm-direct Marketing: Merchandising and Pricing Strategies

By Larry Lev

Strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.
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Latest Resources

Laws for u-pick and farm stands?

P: I have a lavender farm in Clackamas county and I am wanting to open up to u-pick for the summer. We are zoned Exclusive Farm Use (EFU) I have not been able to get a clear understanding from the county on whether ...

R: View answer | View all featured questions

How Much Can I Charge for My Farm Products?

Determining the “right” pricing for your products can be challenging for new and experienced farmers and ranchers. This publication outlines some key considerations that should affect what you charge.

Teagan Moran, Heidi Noordijk, Maud Powell, Larry Lev | Sep 2022 | Extension Catalog publication

Guide and Outfitter Recognized Professional Certification (in English)

The Guide and Outfitter Recognized Professional (GORP) program is a training and certification program for professional guides. It helps participants understand industry best practices, connect to state, US and international markets, and...

Aug 2022 | Video

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Need consumer testing?

The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market. This tool is an affordable way for you to evaluate the sensory qualities of your product, investigate how much consumers will pay, get new marketing ideas and demonstrate your market readiness to retailers and investors.

Learn more

Latest News

OSU Extension Small Farms Program among nation’s best

The program works toward improving small-farm horticultural production and small-scale livestock, poultry and forage production.

Lauren Gwin | Apr 2024 | Impact story

Mushroom Producers Network provides mentorship and resource-sharing

Since its inception, the Pacific Northwest Mushroom Producers Network has conducted 10 meetings via Zoom featuring guest speakers or in conjunction with farm tours.

Heidi Noordijk | Feb 2024 | Impact story

Local food, local dollars: Community partnership promotes Klamath Basin agriculture

A partnership of OSU Extension Klamath County and Klamath Grown, a nonprofit food hub, focuses on promoting a strong local community food system.

Chris Branam | Sep 7, 2023 | News story

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May 18

Bigleaf Maple Field Day: Processing, Products, and Possibilities

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“Pregúntale a Extensión” es una forma de obtener respuestas del Servicio de Extensión de Oregon State University. Contamos con expertos en familia y salud, desarrollo comunitario, alimentación y agricultura, temas costeros, silvicultura, programas para jóvenes y jardinería.

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Laws for u-pick and farm stands?

P: I have a lavender farm in Clackamas county and I am wanting to open up to u-pick for the summer. We are zoned Exclusive Farm Use (EFU) I have not been able to get a clear understanding from the county on whether ...

R: View answer | View all featured questions

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