Larry Lev

How much can I charge for my farm products?

Determining the “right” pricing for your products can be challenging for new and experienced farmers and ranchers. This publication outlines some key considerations that should affect what you charge.

Teagan Moran, Heidi Noordijk, Maud Powell, Larry Lev | Sep 2022 | OSU Extension Catalog

Farm-direct Marketing: An Overview and Introduction

This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, web and mail-order sales,...

Larry Lev | Jun 2023 | OSU Extension Catalog

Farm-direct Marketing: Costs and Enterprise Selection

This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis.

Larry Lev | Jun 2023 | OSU Extension Catalog

Farm-direct marketing: Merchandising and pricing strategies

Learn strategies farm-direct marketers use to make sales, including writing a merchandising plan, setting prices and promoting your enterprise.

Larry Lev | Jul 2024 | OSU Extension Catalog

Tools for rapid market assessments

Learn several methods to gain insight on farmers markets.

Larry Lev, Linda Brewer, Garry Stephenson | Jul 2024 | OSU Extension Catalog

Understanding the Link Between Farmers' Market Size and Management Organization

This report examines the relationship between the size of individual farmers' markets and the set of management tools used by farmers' markets. Farmers' markets will benefit from using the specific set of management tools and resources appropriate for the size of the market.

Garry Stephenson, Larry Lev, Linda Brewer | Mar 2023 | OSU Extension Catalog