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Content by Larry Lev
Many small and medium-size farmers face difficulties in competing with larger producers in the production of bulk commodities. While some of these farms have found success by selling their fresh...
Farmers' markets play a significant and expanding role in ensuring the viability of America's small farms and the vitality of its towns. Although their importance in the food distribution system is growing, they are poorly understood. At the local level, most farmers’ markets lack the resources, the information and the skill that they need to document their role in the community and to plan for the future.
Farmers’ markets in the Pacific Northwest and across the United States are experiencing exceptional popularity with consumers and growth in numbers. This report examines the conditions associated with success and failure of individual farmers’ markets and provides information and recommendations for market organizers to assist with their decision making and strategic planning.
Before meat and poultry vendors attempt to expand their farmers’ market share, it is important for them to know why sales are so far limited, if that trend can be reversed, and if so, how. To answer these questions, we conducted research on the meat and poultry buying habits of farmers’ market shoppers.