Larry Lev

How Much Can I Charge for My Farm Products?

Determining the “right” pricing for your products can be challenging for new and experienced farmers and ranchers. This publication outlines some key considerations that should affect what you charge.

Teagan Moran, Heidi Noordijk, Maud Powell, Larry Lev | Sep 2022 | Extension Catalog publication Peer reviewed (Orange level)

Farm-direct Marketing: Merchandising and Pricing Strategies

This revision discusses the strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.

Larry Lev | May 2020 | Extension Catalog publication Peer reviewed (Orange level)

Farm-direct Marketing: Costs and Enterprise Selection

This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis.

Larry Lev | Jun 2023 | Extension Catalog publication Peer reviewed (Orange level)

Farm-direct Marketing: An Overview and Introduction

This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, web and mail-order sales,...

Larry Lev | Jun 2023 | Extension Catalog publication Peer reviewed (Orange level)

Tools for rapid market assessments

Learn several methods to gain insight on farmers markets.

Larry Lev, Linda Brewer, Garry Stephenson | Jul 2024 | Extension Catalog publication Peer reviewed (Orange level)

Understanding the Link Between Farmers' Market Size and Management Organization

This report examines the relationship between the size of individual farmers' markets and the set of management tools used by farmers' markets. Farmers' markets will benefit from using the specific set of management tools and resources appropriate for the size of the market.

Garry Stephenson, Larry Lev, Linda Brewer | Mar 2023 | Extension Catalog publication Peer reviewed (Orange level)

When Things Don't Work: Some Insights into Why Farmers' Markets Close

Reports on research conducted with farmers markets in Oregon. Explores how market resources influence success and failure, gives insights into markets that fail, and suggests other concerns related to market failure. ...

Garry Stephenson, Larry Lev, Linda Brewer | Dec 2014 | Extension Catalog publication Peer reviewed (Orange level)