Larry Lev

Former

Content by Larry Lev

How Much Can I Charge for My Farm Products?

Determining the “right” pricing for your products can be challenging for new and experienced farmers and ranchers. Several variables — including cost of production, competition, customer makeup and season — affect pricing. ...

Heidi Noordijk, Maud Powell, Larry Lev | Sep 2022 | OSU Extension Catalog Peer reviewed (Orange level)

Farm-direct Marketing: An Overview and Introduction

This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, web and mail-order sales, agritourism, and...

Larry Lev | May 2016 | OSU Extension Catalog Peer reviewed (Orange level)

Farm-direct Marketing: Costs and Enterprise Selection

This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis.

Larry Lev | May 2016 | OSU Extension Catalog Peer reviewed (Orange level)

Farm-direct Marketing: Merchandising and Pricing Strategies

This revision discusses the strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.

Larry Lev | May 2016 | OSU Extension Catalog Peer reviewed (Orange level)

Oregon Specialty Crops: Food from Somewhere

Oregon specialty crop farmers differentiate themselves, and have created an identity in the global agriculture markets. Where does this food come from, who is growing it, where can you buy it, and how do these growers work ...

Larry Lev | Jul 2015 | Video

Recognizing the strengths and limitations of farmers market ownership structure alternatives

Farmers markets are widely recognized for their important roles in developing local food systems, supporting small farms, increasing local economic activity, help address issues around food access and security, and providing community ...

Larry Lev, Snehalatha Gantla | Jul 2014 | Article

Meat and poultry buying at farmer's markets: A survey of shoppers at four markets in Oregon

Before meat and poultry vendors attempt to expand their farmers’ market share, it is important for them to know why sales are so far limited, if that trend can be reversed, and if so, how. To answer these questions, we...

Lauren Gwin, Larry Lev | Oct 2009 | Article

Tools for Rapid Market Assessments

Most farmers' markets lack information to make effective changes and improvements. Tools for Rapid Market Assessments provides three simple, low-cost methods to address the information gap.

Larry Lev, Linda Brewer, Garry Stephenson | May 2008 | OSU Extension Catalog Peer reviewed (Orange level)

Understanding the Link Between Farmers' Market Size and Management Organization

This report examines the relationship between the size of individual farmers' markets and the set of management tools used by farmers' markets. Farmers' markets will benefit from using the specific set of management tools and resources appropriate for the size of the market.

Garry Stephenson, Larry Lev, Linda Brewer | Dec 2007 | OSU Extension Catalog Peer reviewed (Orange level)

When Things Don't Work: Some Insights into Why Farmers' Markets Close

Reports on research conducted with farmers markets in Oregon. Explores how market resources influence success and failure, gives insights into markets that fail, and suggests other concerns related to market failure. Presents data ...

Garry Stephenson, Larry Lev, Linda Brewer | Dec 2006 | OSU Extension Catalog Peer reviewed (Orange level)

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