Agritourism

Agritourism engages the agriculture and tourism communities to foster connections through researched-based knowledge and education. OSU Extension seeks to strengthen the understanding of agritourism and farm-direct sales in order to help build financially viable farms, encourage sustainable practices and industry resilience through networks and educational resources.

Getting started with Agritourism?

Check out our articles to learn how to incorporate agritourism on your small farm or property.

This series covers the early planning stages, how to maintain relationships with neighboring property owners, and how to create successful tours of your farm.

Learn more about adding agritourism

Photo Credit: PaulDidsayabutra - Adobe Stock (Cropped from original)

Latest resources

Adding U-pick or U-cut options to your farm

Considering adding a U-pick or cut to your business? This guide provides useful considerations and tips for a successful operation, including infrastructure, risk management, marketing and more.

Audrey Comerford, Melissa Fery | May 2025 | OSU Extension Catalog Peer reviewed (Gray level)

NANOOS Visualization System

NVS provides a wide range of products for exploring ocean and weather data. NVS is comprised of various Apps, each one tailored for a specific community, such as fishers, boaters, surfers and shellfish growers.

May 2025 | Online resource

Oregon agriculture by the numbers, part 5: agritourism

Explore what the 2022 Census of Agriculture tells us about the agritourism and recreational services provided by Oregon’s farms.

Daniel Bigelow, Audrey Comerford, Melissa Fery | Aug 2024 | OSU Extension Catalog Peer reviewed (Gray level)

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Online Course: Developing a successful agritourism business in Oregon

If you've considered agricultural tourism as an option for your farm business, then this is the class for you. Over the course of this program, you will build an understanding of the multiple elements involved in setting up and managing a successful agritourism enterprise.

These topics include types of agricultural tourism enterprises and how agritourism can become a part of your whole farm business. You will learn about managing risk, understanding legal requirements, marketing your agricultural tourism business, and customer service and hospitality.

Learn more

Photo Credit: David Gn - Adobe Stock (Cropped from original)

Featured resources

Executive Summary: An Initial Economic Impact Estimate of Agritourism in Oregon’s Willamette Valley

In agritourism, producers combine farming with some aspects of tourism. Get the key takeaways from a new report on agritourism in the Willamette Valley.

Bruce Sorte, Melissa Fery, Audrey Comerford | Feb 2024 | OSU Extension Catalog Peer reviewed (Orange level)

Farm-direct marketing: Merchandising and pricing strategies

Learn strategies farm-direct marketers use to make sales, including writing a merchandising plan, setting prices and promoting your enterprise.

Larry Lev | Jul 2024 | OSU Extension Catalog Peer reviewed (Gray level)

Want to stay connected?

The OSU Extension Agricultural Tourism program supports farms that allow the public onto their land. We strive to engage and foster connections through research-based knowledge and education in order to support farm viability. We use our Facebook page for current updates, program announcements, event details, and more.

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More agritourism resources

Oregon Agritourism Handbook

If you’re just getting started exploring agritourism or have an existing business, the Oregon Agritourism Handbook is an on-line guide that has many useful topics that will be helpful in your business planning.

Mar 2024 | Online resource Peer reviewed (Gray level)

North American Farm Direct Marketing Association

North American Farmers' Direct Marketing Association is a membership association dedicated to nurturing the farm direct marketing industry.

Jan 2024 | Online resource

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Business management

Business marketing

Rural economic development

Local, regional and community food systems

Wine grapes

Commercial food processing

Upcoming Events

Apr 29

Agritourism Marketing Webinar Series: Websites & SEOs

5:30 pm - 7:00 pm PDT Online

May 13

Agritourism Marketing Webinar Series: Social Media

5:30 pm - 7:00 pm PDT Online

Meet Our Experts

Miles Phillips

Coastal Tourism & Business Development

Sustainable Tourism & Outdoor Recreation Training, Applied Research and Support for Business and Communities

Audrey Comerford

Agritourism Program Coordinator

Melissa Fery

Small Farms Professor of Practice

Contact for small farm, soil and pasture management and agricultural tourism questions from Lane, Linn and Benton Counties

Diane Choplin

Small Farms Education Program Assistant 2

Have a question? Ask Extension!

Ask Extension is a way for you to get answers from the Oregon State University Extension Service. We have experts in family and health, community development, food and agriculture, coastal issues, forestry, programs for young people, and gardening.

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How do I buy fresh seafood from the fishing boats?

Q: How do I find out when and how to buy fish and crabs from the boats as they come in?

A: View answer | View all featured questions

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