The OSu Extension Agritourism program supports farms that allow the public onto their land and has delivered successful initiatives in recent years that help farmers find another financial stream to keep them on the right side of the profit margin.
Audrey Comerford |
Mar 2023 |
Impact story
Photo: Audrey Comerford, OSU Extension (Cropped from original)
If you've considered agricultural tourism as an option for your farm business, then this is the class for you. Over the course of this program, you will build an understanding of the multiple elements involved in setting up and managing a successful agritourism enterprise. These topics include types of agricultural tourism enterprises and how agritourism can become a part of your whole farm business. You will learn about managing risk, understanding legal requirements, marketing your agricultural tourism business, and customer service and hospitality.
Agritourism with on-farm direct sales is a way for farms to increase their business success. This survey of Oregon producers explores how small and midsized farms are expanding beyond basic production, adding value and claiming more consumer support.
Mary Stewart, Audrey Comerford, Bruce Sorte, Sam Angima |
Jul 2021 |
OSU Extension CatalogPeer reviewed (Orange level)
Agritourism is a type of farm-direct marketing. It allows you to increase income by giving visitors direct sales of products, education, entertainment, lodging and recreational activities. First and most important: You must have a ...
Agritourism promotes public support for agriculture. But it can also bring traffic and crowds to rural areas. That's why agritourism operators need to cultivate good neighbor relations to avoid conflicts.
Hosting tours on your farm or ranch can provide additional income and help tell an important story about Oregon agriculture, rural communities and local food production. Here's a guide to getting started.
Social media has quickly become an important marketing tool for agritourism. Consumers are using platforms such as Instagram to find authentic farm experiences and places to buy local farm products.
Audrey Comerford, Mary Stewart |
Sep 2019 |
Article
Farm loops are an excellent means to draw customers to a farm and educate an urban audience that is often three and four generations removed from agriculture.
Mitch Lies |
May 5, 2020 |
News story
Courtesy Andrea Davis, Kings Valley Gardens (Cropped from original)
Farmers that feature on-farm picking are gearing up to welcome visitors, starting at the end of May for strawberries and mid- to late June for blueberries.
