Content by Audrey Comerford
Agritourism is a type of farm-direct marketing. It allows you to increase income by giving visitors direct sales of products, education, entertainment, lodging and recreational activities. First and most important: You must have a ...
So, you are going to embark on the adventure of adding an agritourism component to your farm business. By definition, agritourism involves inviting members of the public onto your farm to experience agriculture, learn about ...
Hosting tours on your farm or ranch not only provides additional income, but helps tell an important story about Oregon agriculture, rural communities and local food production. Below are key topics to consider when deciding whether or not to add farm tours to your business.
How Oregon State University Programming Supports the Development of Agritourism Activities (Including Farm-Direct Sales) in Oregon
Oregon State University (OSU) faculty members have supported the success of agriculture producers and their businesses for more than 100 years. Through research, education and community engagement, OSU faculty have helped agriculture producers and value-added operators respond to threats and opportunities in a manner that has brought vitality and sustainability to the state’s multi-billion dollar agriculture industry. A segment of OSU faculty members has been supporting the growth of an emerging sector of agriculture in Oregon—known as agritourism—for many years. Agritourism includes farm-direct sales and four other categories of agritourism activities.¹
The use of social media for agritourism, including farm direct sales operations, is quickly becoming an important tool in the marketing tool belt. Potential new visitors and regular customers are using platforms such as Instagram to find the next great authentic farm experience and a place to by local farm products.