Business Marketing

Lynn Ketchum

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Given more information about how wine is made, consumers less likely to pay for organic

Jun 25, 2019
Consumers are more willing to pay for wine that comes with an organic or organic grape label but providing information about certification standards and organic production practices reduces consumer willingness to pay for all wines, , according to an Oregon State University-led study.

By Chris Branam | News Story

Growing Malting Barley in and Around the Willamette Valley

Barley is a useful rotation crop that grows well in the Willamette Valley. But the region's craft beers and spirits generally use malting barley shipped from elsewhere. Can growers and brewers capitalize on high-quality, locally produced barley? Learn more about malting barley, study supply chain...

By Betsy Verhoeven, Ryan Graebner | OSU Extension Catalog

Oregon Farmers Markets Association Receives $247,000 Federal Grant

This fall, the Oregon Farmers Markets Association (OFMA) was awarded a $247,000 federal grant through the USDA’s Farmers Market Promotion Program. OFMA, in partnership with five Oregon farmers markets...

By Kelly Crane | Article

Latest News

Given more information about how wine is made, consumers less likely to pay for organic

Jun 25, 2019
Consumers are more willing to pay for wine that comes with an organic or organic grape label but providing information about certification standards and organic production practices reduces consumer willingness to pay for all wines, , according to an Oregon State University-led study.

By Chris Branam | News Story

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