Business marketing

Farm-direct Marketing: Merchandising and Pricing Strategies

Strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.

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Producing and selling raw apple cider under the Oregon farm direct marketing law: A guide for agricultural producers

This guide helps agricultural producers understand how to produce, label and sell raw apple cider safely under Oregon law. It covers essential practices for harvesting, processing and preserving cider to maintain food safety.

Kelly Streit, Melissa Fery | Aug 2024 | Extension Catalog publication Peer reviewed (Orange level)

Laws for u-pick and farm stands?

Q: I have a lavender farm in Clackamas county and I am wanting to open up to u-pick for the summer. We are zoned Exclusive Farm Use (EFU) I have not been able to get a clear understanding from the county on whether ...

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How Much Can I Charge for My Farm Products?

Determining the “right” pricing for your products can be challenging for new and experienced farmers and ranchers. This publication outlines some key considerations that should affect what you charge.

Teagan Moran, Heidi Noordijk, Maud Powell, Larry Lev | Sep 2022 | Extension Catalog publication Peer reviewed (Orange level)

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Need consumer testing?

The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market. This tool is an affordable way for you to evaluate the sensory qualities of your product, investigate how much consumers will pay, get new marketing ideas and demonstrate your market readiness to retailers and investors.

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Latest News

OSU Extension Small Farms Program among nation’s best

The program works toward improving small-farm horticultural production and small-scale livestock, poultry and forage production.

Lauren Gwin | Apr 2024 | Impact story

Mushroom Producers Network provides mentorship and resource-sharing

Since its inception, the Pacific Northwest Mushroom Producers Network has conducted 10 meetings via Zoom featuring guest speakers or in conjunction with farm tours.

Heidi Noordijk | Feb 2024 | Impact story

Local food, local dollars: Community partnership promotes Klamath Basin agriculture

A partnership of OSU Extension Klamath County and Klamath Grown, a nonprofit food hub, focuses on promoting a strong local community food system.

Chris Branam | Sep 7, 2023 | News story

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Laws for u-pick and farm stands?

A: View answer | View all featured questions

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