Business Marketing

Assessing Impacts of Direct Marketing Programs

OSU Sea Grant Publication

This survey report evaluates findings about Shop at the Dock 2017 in Newport, Oregon.

Food Hubs and Wholesale Market Development

Article

A “Wholesale Market Development” tour hosted by the Oregon Community Food Systems Network identified both opportunities and challenges for farmers trying to scale from direct to wholesale markets, and...

Oregon Pasture Network

Article

Friends of Family Farmers launched the Oregon Pasture Network (OPN) in the summer of 2016 to provide marketing and networking support to pasture-based livestock producers throughout Oregon. OPN...

Headwaters Incubator Program - Cultivating Farms and Future Stewards No Small Task

Article

Launching a farm business is no small task.

Even skilled growers who embody the creative, rugged, jack-of-all-trades image must be able to apply sound business practices, establish and maintain...

What's Fresh and When? Oregon Seafood Consumer Guide 2018

OSU Sea Grant Publication

This guide is a quick reference for consumers on what is being caught fresh, locally by commercial fishermen and when.

Warrenton Shop at the Dock and Beyond

OSU Sea Grant Publication

Map highlighting locations where the public can buy fresh local seafood on the Oregon coast

Two people looking at cell phone and laptop together

Direct Marketing Resources for Small Farms

Collection

This page provides information about ways of direct marketing for your Ag related business.
Two people looking at cell phone and laptop together

Farmer Direct Marketing Bibliography

Online Resource

The Farmer Direct Marketing Bibliography catalogs work that has been done since approximately 1980. While some pre-1980 publications have been included, the cutoff date of 1980 was selected based on resource constraints. Twenty-seven functional categories are used to divide the references from various resources including private industry, academia, and State and Federal Governments.

A Best Practices Guide to Open Air Poultry Slaughter

Publication

We wrote this guidebook to help you with that. Some of our advice – like washing your hands – will sound like common sense. However, the consequences of carelessness can be high: contaminated poultry, sick consumers, personal/farm liability, penalties for environmental damage, and so forth. Other suggestions may be new to you. Take time to come up with a plan that you can and will carry out every day you process poultry.

By Lauren Gwin

From Convenience to Commitment: Securing the Long-Term Viability of Local Meat and Poultry Processing

Publication

Consumer demand for local food, including local meat and poultry, has risen in recent years. Meat and poultry processors are essential links in local meat supply chains. To sell meat, farmers need access to appropriately scaled processing facilities with the skills, inspection status, and other attributes to prepare these products safely, legally, and to customer specifications. Farmers and others suggest that limited processing infrastructure restricts the supply of local meat and poultry. At the same time, existing small processors often lack the steady, consistent business required for profitability. We analyze this multifaceted problem and identify fundamental causes, drawing on a cost analysis of local processing at three scales. We use case studies of seven successful local and regional processors to illustrate strategies and solutions that may be adopted by others. We conclude that business commitments between processors and farmers are critical to mutual success: farmers commit to providing consistent throughput of livestock to process, and processors commit to providing consistent, high-quality processing services. This commitment, supported by coordination and communication between processors and their customers as well as along the entire supply chain, is essential to the persistence and expansion of local meats. We also describe five collaborative efforts around the country involving public and private sector partners who aim to expand opportunities for local meat marketing by providing support and technical assistance to meat processors and their farmer customers.

By Lauren Gwin