Business Marketing

Farm-direct Marketing: Merchandising and Pricing Strategies

Strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.

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Photo Credit: Rawpixel.com - Adobe Stock (Cropped from original)

Latest Resources

Farm to Institution (in English)

This infographic explains the concept of having farmer producers sell direct to institutional buyers rather than selling through direct marketing channels or wholesale distributors.

Apr 2018 | Online resource

Guide and Outfitter Recognized Professional Certification (in English)

The Guide and Outfitter Recognized Professional (GORP) program is a training and certification program for professional guides. It helps participants understand industry best practices, connect to state, US and international markets, and...

Aug 2022 | Video

Purchasing fish from tribal fishers in the Columbia River Gorge (in English)

This video explains how to buy salmon and steelhead from tribal vendors along the Columbia River Gorge.

Aug 2021 | OSU Sea Grant Publication

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Need consumer testing?

The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market. This tool is an affordable way for you to evaluate the sensory qualities of your product, investigate how much consumers will pay, get new marketing ideas and demonstrate your market readiness to retailers and investors.

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Latest News

‘Agripeneurs’ course creates regional market for local seed producers

The project team offered a training course, “Growing Seed Agripreneurs,” at the OSU Southern Oregon Research and Extension Center (SOREC) and conducted research on the barriers and challenges to creating a regional market for local seed producers.

Maud Powell | Jul 2022 | Impact story

Yamhill Farm Loop supports family farms and local food systems

The Yamhill Farm Loop consists of 10 farms with a variety of products including fruits, vegetables, wine, alpacas, pasture-raised meat, fiber, baked goods, jams, olive oil and lavender.

Audrey Comerford | Jun 2022 | Impact story

Networks foster support and learning as women in agriculture surge

Since 2007, growing out of the success of Willamette Women's Farm Network, two additional OSU Extension Women Farm Networks formed in the north Willamette Valley and in Southern Oregon.

Teagan Moran | Apr 2022 | Impact story

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