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Business marketing

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Description:

From branding and pricing to merchandising and digital outreach, OSU Extension provides farm and small-business marketers with data-driven strategies to reach and retain customers. We connect makers and producers to expert advice, peer-to-peer workshops, and hands-on resources that enhance market presence.

Farm-direct Marketing: Merchandising and Pricing Strategies

By Larry Lev

Strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and promotional techniques for your farm-direct enterprise.
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Photo Credit: Rawpixel.com - Adobe Stock (Cropped from original)

Latest Resources

Selling your farm products to farmers markets

Farmers markets are one way to grow your farm business and generate income across Oregon. Buying and selling at farmers markets benefits both farmers and consumers: shoppers get fresh, local food while supporting small farms and...

Samikshya Budhathoki | May 2025 | OSU Extension Catalog

Adding U-pick or U-cut options to your farm

Considering adding a U-pick or cut to your business? This guide provides useful considerations and tips for a successful operation, including infrastructure, risk management, marketing and more.

Audrey Comerford, Melissa Fery | May 2025 | OSU Extension Catalog

Branding and marketing tips for coastal small farms

Four quick tips and featured resources small farmers on the Oregon Coast should consider when developing or modifying their farm marketing strategy.

Shannon Rauter | Nov 2024 | OSU Extension Catalog

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Need consumer testing?

The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market. This tool is an affordable way for you to evaluate the sensory qualities of your product, investigate how much consumers will pay, get new marketing ideas and demonstrate your market readiness to retailers and investors.

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Latest News

OSU collaboration leads to investment in resilient food systems in Oregon

Food hubs emphasize sustainable practices, fair prices and community food security.

Lauren Gwin | May 2025 | Impact story

OSU Extension Small Farms Program among nation’s best

The program works toward improving small-farm horticultural production and small-scale livestock, poultry and forage production.

Nathan Stacey, Lauren Gwin | Feb 2025 | Impact story

Women Farmer Networks build connection, confidence and careers

These networks provide a supportive space for women and nonbinary farmers to share knowledge, learn hands-on skills and build relationships.

Teagan Moran | Jan 2025 | Impact story

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Brooke Biasella
4-H Program Coordinator

Contact me with questions about 4-H programming in Clatsop County

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Kathleen Lillis
Information Technology Consultant-2

Consult with me for questions on website content, video and data assistance. I may also help with a myriad of other tech support questions for the ECTU and Web Communications team. For website requests you may submit a ticket at beav.es/extension-support for technical mysupport.oregonstate.edu/esp select "I need something" and choose Extension IT.

Belisario Nigenda Pérez
YEA CN Program Manager
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“Pregúntale a Extensión” es una forma de obtener respuestas del Servicio de Extensión de Oregon State University. Contamos con expertos en familia y salud, desarrollo comunitario, alimentación y agricultura, temas costeros, silvicultura, programas para jóvenes y jardinería.

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Laws for u-pick and farm stands?

P: I have a lavender farm in Clackamas county and I am wanting to open up to u-pick for the summer. We are zoned Exclusive Farm Use (EFU) I have not been able to get a clear understanding from the county on whether ...

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