Browse Business Marketing Resources

Lynn Ketchum
Displaying 1 - 10 of 28 resources

Given more information about how wine is made, consumers less likely to pay for organic

Jun 25, 2019
Consumers are more willing to pay for wine that comes with an organic or organic grape label but providing information about certification standards and organic production practices reduces consumer willingness to pay for all wines, , according to an Oregon State University-led study.

By Chris Branam | News Story

Growing Malting Barley in and Around the Willamette Valley

Barley is a useful rotation crop that grows well in the Willamette Valley. But the region's craft beers and spirits generally use malting barley shipped from elsewhere. Can growers and brewers capitalize on high-quality, locally produced barley? Learn more about malting barley, study supply chain...

By Betsy Verhoeven, Ryan Graebner | OSU Extension Catalog

Oregon Farmers Markets Association Receives $247,000 Federal Grant

This fall, the Oregon Farmers Markets Association (OFMA) was awarded a $247,000 federal grant through the USDA’s Farmers Market Promotion Program. OFMA, in partnership with five Oregon farmers markets...

By Kelly Crane | Article

Growing Veteran Agripreneurs Launches at SOREC

With funding from the USDA’s Outreach and Assistance for Veteran Farmers and Ranchers Program (also known as the 2501 Program), the Small Farms team is launching its first ever veteran-focused Growing...

By Sebastian Aguilar | Article

Field-to-Market: Producing & Selling Farm-Direct Products

The Oregon Farm Marketing Direct Law, passed in 2011, allows small farmers to produce and sell certain low-risk products (jams & jellies, pickled vegetables, salsa, dried fruit, herbal vinegars, hot...

By Kelly Streit, | Article

Research Brief: Why People Attend Farmers’ Markets

A research brief describing why people attend farmers' markets.

By Linda Brewer, Larry Lev, Garry Stephenson, | Article

Meat and Poultry Buying at Farmers’ Markets: A Survey of Shoppers at Four Markets in Oregon

Before meat and poultry vendors attempt to expand their farmers’ market share, it is important for them to know why sales are so far limited, if that trend can be reversed, and if so, how. To answer these questions, we conducted research on the meat and poultry buying habits of farmers’ market shoppers.

By Lauren Gwin, Larry Lev, | Article

Assessing Impacts of Direct Marketing Programs

This survey report evaluates findings about Shop at the Dock 2017 in Newport, Oregon.

OSU Sea Grant Publication

Oregon Farm Direct Nutrition Program (FDNP) 2018 Info for Farmers

FDNP connects eligible seniors and WIC families with the freshest local produce available, and the wonderful farmers who grow our food. Participating farmers earned $1.4 million in FDNP sales last...

Article